Butterfly Breast Cancer Awards Innovation Winner24 September 23
The Butterfly Breast Cancer Awards (BBCA), founded by Sarah Pickles, following her diagnosis with Triple negative Breast Cancer, was a beautiful event overflowing with inspiration, love and positivity.
The glittering BBC Awards were hosted by Radio Northwich presenter Kim Smith on the 22nd September, and Skarlette was nominated in the Innovation category.
This was to recognise and celebrate exceptional creativity and forward-thinking, in developing or enhancing a product or service centred around breast cancer; innovative contributions that have significantly improved the lives of women affected by breast cancer and left a positive impact on the community.
We were honoured to be nominated and extremely proud to have been the chosen winner for this category by the judges, amongst so many deserving winners, we felt very privileged.
The BBCA evolved to shine the light on women who, despite their own challenges, were supporting others through treatment, finding ways to enable them to shine or creating products, services and businesses that would make the experience for other women facing this journey, that bit easier.
The reason for the butterfly:
Quote, “A butterfly is delicate but has strength and resilience to break through its chrysalis after being in the darkness for a period of time, never giving up hope and believing it can break through and emerge as this beautiful butterfly in a new world”.
This can be likened to women who’ve experienced breast cancer; we can flourish, emerging with renewed sense of purpose, harnessing opportunities to transcend from our old form and create new beginnings, which is so true of what Skarlette stands for, and all of our customers.
Accepting our new form, embracing our flat post mastectomy chests, celebrating our bodies and lives and setting ourselves free from societal attitudes towards breasts and femininity. We like to accept our award on behalf of all of our flattie community.